In this Brushing Up episode, Cody and I dive into the world of greeting card design with our special guest, Daksha Giri, a talented freelance greeting card artist from Thane, India.
Daksha shares her journey from making handmade cards as a child to becoming a full-time greeting card designer. She discusses her design process, the importance of maintaining creative freedom, and the challenges of balancing market demands. A big thank you to Daksha for sharing her experience with us! Follow her journey on Youtube and check out all her greeting card designs here.
Overview:
00:00 Intro
01:54 Daksha’s Journey into Greeting Card Design
06:56 Creative Process and Inspiration
10:15 Balancing Creativity and Market Demands
17:00 Challenges and Successes in the Industry
19:10 Client Collaborations and Licensing
27:41 The Evolution of Artistic Style
29:34 Balancing Client Expectations with Artistic Vision
32:41 Efficient Client Communication and Feedback
35:39 Navigating Contracts and Licensing
44:59 Tools and Techniques for Greeting Card Design
46:45 A Day in the Life of a Greeting Card Designer
52:12 Future of the Greeting Card Industry
53:21 Final Thoughts and Reflections
Related episode: Brushing Up Ep 16 – Selling and Marketing Greeting Cards
Relevant Links:
• Unveiling the Creative Process Behind Greeting Cards with Daksha Giri
• Daksha Giri’s Work
• Daksha Giri’s Cards on Funky Pigeon
Related article: How I Create a Greeting Card Collection in Procreate
Cody Alice Moore and I started Brushing Up as a passion project, to inspire and empower other creatives through talks, resources and blog posts. It’s been such a joy and I’m excited to see where it takes us. You can support us by checking our episodes on Youtube or subscribing to get monthly updates:
