Services: Art Direction, Illustration
This campaign was brought in motion to introduce the Milktruck initiative, started by the Spanish division of the Ronald McDonald Foundation. This initiative helps to deliver breastmilk to new mothers in hospitals around the country.
This animated video was created to tell the story of the milktruck and it’s trajectory from mothers to hospitals. This animation was published on McHappy day, as a celebration of its success. My responsibility in this project was to bring their story to life in style, storyboard and illustrations, in collaboration with an animator.
