In this follow-up Brushing Up episode, Cody and I dive into the specifics of selling and marketing greeting card designs! We discuss various strategies; licensing, print-on-demand platforms, and in-person selling at markets and fairs. We’ll share our experience and share valuable tips on how to pitch your work, deal with rejection, and different approaches to making your greeting cards more marketable. Whether you’re an experienced designer or just starting, this episode provides actionable insights to help you succeed in the greeting card industry.
Overview:
00:00 Intro
00:36 Understanding Licensing for Greeting Cards
05:30 Networking at Tradeshows / Fairs
07:37 Using Newsletters to Pitch Your Work
10:42 Pitching
15:10 Handling Rejections and Feedback
20:26 Exploring Print on Demand
23:30 Challenges
26:00 Marketing Strategies and Tips
31:45 In-person Selling
37:41 Cody’s Cat Chimes In
37:56 Tip: Printing
39:11 Tip: Copyright
41:37 Lessons Learned & Shiny Object Syndrome
45:10 Final Thoughts
Part 1: Stand Out in the Greeting Card Market: Portfolio and Style
Relevant Links:
• Ep 10 – Demystifying Client Feedback
• Sketch Design Repeat Industry Survey
• Finding clients locally as a surface designer – Blog Post by Claire
Related article: How I Create a Greeting Card Collection in Procreate
Cody Alice Moore and I started Brushing Up as a passion project, to inspire and empower other creatives through talks, resources and blog posts. It’s been such a joy and I’m excited to see where it takes us. You can support us by checking our episodes on Youtube or subscribing to get monthly updates:
