We unlock the secrets of greeting cards in this new Brushing Up episode. Cody and I will share our combined experience as both art buyers and independent designers, and dive into building portfolios, developing your unique style, and navigating market trends in the industry. Whether you’re just starting or looking to refine your skills, we’ve packed this episode with advice to help you succeed in the greeting card market!
Overview:
00:05 Intro
10:22 Building a Portfolio
18:44 Style and Market Trends
25:31 Most Popular Greeting Card Themes
30:01 Where to Look for Greeting Card Trends
34:06 Greeting Card Target Demographic
37:03 Connecting with Your Audience
40:59 The Importance of Hierarchy
44:30 Color Considerations
56:05 Outro
Related article: How I Create a Greeting Card Collection in Procreate
Relevant Links:
• Thortful Cards
• Mastering Lettering: 7 Tips for Illustrators
• Overcoming Challenges in Transitioning to Greeting Cards
• Creating a Collection: Greeting Cards for Illustrators on Skillshare
Part 2: Selling and Marketing Greeting Cards: Tips and Lessons Learned
Cody Alice Moore and I started Brushing Up as a passion project, to inspire and empower other creatives through talks, resources and blog posts. It’s been such a joy and I’m excited to see where it takes us. You can support us by checking our episodes on Youtube or subscribing to get monthly updates:
